From developing the fun world around Pool to shaping the sleek aestethic behind the e-commerce Noah Cosmetics, my focus lies in building strong identities through clear storytelling.
Planet Pool (2022)
Planet Pool is a beverage brand I developed from scratch—combining visual storytelling, product design, and cultural positioning.
From naming and brand identity to packaging design and narrative, I shaped a bold, playful concept that resonated with a young, design-savvy audience. The result: over 20,000 bottles sold in the first run.
With Planet Pool, branding became an artistic gesture—where irony, aesthetic value, and commercial viability meet in a refreshing format.
Noah Cosmetics (2024)
For Noah Cosmetics, I developed the brand’s multichannel identity—shaping its tone of voice, visual approach, and strategic positioning across digital platforms.
From e-commerce to social media, I established a cohesive brand presence that bridges medical credibility with emotional resonance. My work focused on creating a narrative foundation that supports future product development and long-term brand growth.
Partner Brands: Noon Aesthetic | ZO Skin Health | Teoxane | SkinCeuticals
Cassian Noah 